MIYAGI Hirofumi

Department of International Liberal ArtsAssociate Professor

Degree

  • Ph.D.(Business Administration), Ritsumeikan University, Mar. 2011

Research Keyword

  • Tourism Industry
  • Service Management
  • Marketing in Tourism Industry
  • Service Marketing
  • Destination Management
  • ヘルス・ツーリズム

Field Of Study

  • Humanities & social sciences, Tourism studies, Tourism
  • Humanities & social sciences, Commerce, Business Administration

Career

  • Apr. 2021 - Present
    Nihon University, College of International Relations Department of International Liberal Arts, Associate Professor
  • Apr. 2015 - Mar. 2021
    Osaka University of Commerce, Faculty of Business Administration, Associate Professor
  • Apr. 2018 - Mar. 2019
    Universidad de La Laguna (Spain), Visiting researcher / Investigador Visitante
  • Apr. 2012 - Mar. 2015
    Osaka University of Commerce, Faculty of Business Administration, Lecturer
  • Apr. 2011 - Sep. 2012
    Ritsumeikan University, College of Economics, Part-time Lecturer
  • Apr. 2010 - Mar. 2012
    Seibi University, School of Management and Information, Part-time Lecturer
  • Oct. 2009 - Mar. 2010
    Kyoto-Sosei University, School of Management and Information, Part-time Lecturer

Educational Background

  • Apr. 2008 - Mar. 2011
    Ritsumeikan University, Doctor Course, Graduate School of Business Administration, 企業経営専攻
  • Apr. 2006 - Mar. 2008
    University of the Ryukyus, Graduate School of Humanities and Social Sciences, Master's program in Business Administration
  • Apr. 1994 - Mar. 1998
    Okinawa International University, Faculty of Commerce and Economics, Department of Commerce

Member History

  • Apr. 2022 - Present
    理事, 日本観光経営学会
  • Jan. 2017 - Present
    Organizing Committee Board Member, SEAMA Island Hospitality & Tourism Management

Award

  • 観光学術学会学会, 観光学術学会学会賞(著作奨励賞)

    宮城博文

Paper

  • ★Residents’ support toward tourism and socio-economic crisis by covid19 -The case of young residents in Okinawa island, Japan
    MIYAGI, Hirofumi
    EATSJ - Euro-Asia Tourism Studies Journal, Dec. 2023, Refereed
    Lead
  • ★ホスピタリティ産業への就職決定プロセスに関する質的研究 -在沖縄県の大学出身者を中心に-
    宮城, 博文; 角谷, 尚久; 橋本, 俊作
    観光マネジメント・レビュー, Mar. 2023, Refereed, Not invited
    Lead
  • ★島嶼地域における観光開発への参加・協力意図の比較研究ー沖縄本島とテネリフェの若年層住民を中心にー
    宮城博文
    大阪商業大学アミューズメント産業研究所紀要, Jun. 2021, Refereed
    Lead
  • ★観光開発への参加・協力意図における決定要因の検討−沖縄在の若年層を中心に−
    宮城博文; 橋本俊作; 角谷尚久
    観光開発への参加・協力意図における決定要因の検討−沖縄在の若年層を中心に−, Mar. 2021, Refereed
    Lead
  • An Inquiry into Support Intention and Impact toward Tourism Development - The Case of Young Residents in Osaka Prefecture - [in Japanese]
    Miyagi, Hirofumi
    Proceedings of the 1st Annual Conference of Tourism Business and Research Association of Japan, Jan. 2020, Not refereed, Not invited
  • 地域住民における観光開発への参加・協力意図について ―スペインテネリフェ島の若年層を中心に―
    宮城博文
    日本観光研究学会全国大会学術論文集, Dec. 2019, Not refereed, Not invited
  • Virtual reality application case illustrations: usability in tourism
    Rubén Jesús García-Hernández; Hirofumi Miyagi; Dieter Kranzlmüller
    Asian Journal of Information and Communications, May 2019, Refereed, Not invited
  • An Inquiry into Resident's Support toward Tourism Development [in Japanese]
    Miyagi, Hirofumi
    The Journal of Amusement Industry Studies, Jul. 2018, Refereed, Not invited
  • An exploratory research of resident behaviours toward tourism development in the island destination : the case of Okinawa prefecture
    Miyagi, Hirofumi
    Proceedings of JITR annual conference, Dec. 2017, Not refereed, Not invited
  • Consideration of the Role of Farmers Markets in Regional Revitalization: A Case of "Uchiko Fresh Park KARARI"
    禿 慧二; 小沢 道紀; 宮城 博文
    立命館大学経営学会, May 2017, Not refereed, Not invited
  • Dream destinations and favourite destinations:Measuring key factors of tourism destination choice
    Dias, Francisco; Lucilia Cardoso; Anne-Marie Lebrun; Che-Jen Su; Sawant Sawant; Yanki Hartijasti; Kostas Zafiropoulos; Hirofumi Miyagi; Joanna Kosmaczewska
    A Pathway for the New Generation of Tourism Research - Proceedings of the EATSA Conference 2016, Jan. 2017, Not refereed, Not invited
  • The Development of Tourism Destination for Experience Based Perspective : The Case of Okinawa Prefecture
    MIYAGI Hirofumi
    大阪商業大学アミューズメント産業研究所紀要, Jun. 2016, Refereed, Not invited
  • Torre de Babel - Uma nova metodologia para aferir o valor das marcas de destino a nível mundial [in Portuguese]
    Dias, Francisco; João Vasconcelos; Che-Jen Su; Hirofumi Miyagi; Hugo Marcos
    PROCEEDINGS of CINEMA, DESTINATION IMAGE AND PLACE BRANDING, Mar. 2016, Not refereed, Not invited
  • The Importance of Value Co-Creation in Tourist Destination Management[in Japanese]
    Miyagi, Hirofumi
    Journal of Morisita Memorial Research, Mar. 2016, Not refereed, Not invited
  • An Inquiry into the Development of the Hospitality Industry in a Tourist Destination : The Case of Naha City, Okinawa
    Miyagi, Hirofumi
    Tourism studies review, Mar. 2015, Refereed, Invited
  • A Study on the Mechanism of Occurrence of Low Profits in the Inbound Industry- A Focus on Travel Agencies in charge of Japanese Travelers to Korea-
    Kim, Sang Jun; Hirofumi Miyagi
    Proceedings of the 31st Annual Pan-Pacific Conference -Designing the Shared Future through Co-Creation-, Jun. 2014, Not refereed, Not invited
  • An Inquiry into Exploring the Service Quality Indicator System for the Tourist Destination: An Examination of Service Quality Model by Grönroos
    Miyagi, Hirofumi; Sang Jun Kim
    Proceedings of the 31st Annual Pan-Pacific Conference -Designing the Shared Future through Co-Creation-, Jun. 2014, Not refereed, Not invited
  • The Importance of Service Offering in Tourist Destination Management to Management Accounting Systems
    Miyagi, Hirofumi
    The Review of Osaka University of Commerce, Jan. 2014, Not refereed, Not invited
  • The Challenge of Making Leaders in Rural Area
    OZAWA Michinori; MIYAGI, Hirofumi; FUJITA Satoshi; OTOMO Satoshi
    Proceedings of JITR Annual Conference, Dec. 2013, Not refereed, Not invited
  • An Inquiry into Development on Travel Agency in Okinawa : A Case Study of Okinawa Tourist Service, Inc[in Japanese]
    Miyagi, Hirofumi
    Northeast Asia Tourism Research, Feb. 2013, Refereed, Not invited
  • An Inquiry into the Role of Health Tourism in Tourist Destination
    MIYAGI, Hirofumi; OZAWA Michinori; FUJITA Satoshi; OTOMO Satoshi
    Proceedings of JITR Annual Conference, Dec. 2012, Not refereed, Not invited
  • An Inquiry into Development on Health Tourism in Wakayama
    MIYAGI, Hirofumi; OZAWA Michinori; FUJITA Satoshi; OTOMO Satoshi
    Proceedings of JITR Annual Conference, Dec. 2011, Not refereed, Not invited
  • The Importance of Guide Sign for Sightseeing in Town Walk : In The Case of Kyoto City
    Kawaguchi, Hiroyuki; Hirofumi Miyagi
    Proceedings of JITR Annual Conference, Dec. 2011, Not refereed, Not invited
  • An Inquiry into Development on Resort Hotel in Okinawa : A Case Study of KOKUBA-GUMI CO., LTD and the Hotel Moon Beach[in Japanese]
    Miyagi, Hirofumi
    Northeast Asia Tourism Research, May 2011, Refereed, Not invited
  • An inquiry into comparative analysis of service offering models for hospitality industry (In commemoration of Prof. Teruyoshi Tanaka and Prof. Toshichika Matsui)
    Miyagi H.
    The quarterly journal of Ritsumeikan University, Jan. 2011, Not refereed, Not invited
  • An Inquiry into Development on Hospitality Industry in Tourism Destination -the Case of Okinawa Prefecture-
    Miyagi, Hirofumi
    Northeast Asia Tourism Research, Dec. 2010, Refereed, Not invited
  • An inquiry into the development of the hotel industry in Okinawa from the perspective of visitors
    Miyagi Hirofumi
    Social systems studies, Sep. 2010, Not refereed, Not invited
  • An inquiry into comparative analysis of destination models from tourism and enterprise perspective
    MIYAGI Hirofumi
    The quarterly journal of Ritsumeikan University, Sep. 2010, Not refereed, Not invited
  • An inquiry into Offering of Service Concepts in Hospitality Industry –A Case Study of The TERRACE HOTELS CO., LTD-[in Japanese]
    Miyagi, Hirofumi
    JAFIT International Tourism Review, Mar. 2010, Refereed, Not invited
  • An inquiry into development on hotel industry in Okinawa prefecture around 1975
    Miyagi, Hirofumi
    Proceedings of JITR annual conference, Nov. 2009, Not refereed, Not invited
  • An inquiry into analysis of hospitality industry in Okinawa
    Miyagi, Hirofumi
    Distribution studies, Jul. 2009, Refereed, Not invited
  • An Inquiry into the Development of Seeking Repeat Visitors in Okinawa
    MIYAGI Hirofumi
    The quarterly journal of Ritsumeikan University, Mar. 2009, Not refereed, Not invited
  • The challenges of managing and measuring quality in services
    Miyagi, Hirofumi
    Ritsumeikan business journal, Jan. 2009, Not refereed, Not invited
  • An empirical analysis of oversea traveling of Japan since 2000
    Hirooka Yuichi; Hirofumi Miyagi
    Proceedings of JITR annual conference, Nov. 2008, Not refereed, Not invited

Books and other publications

  • Marketing Strategy in Service Business[in Japanese]
    Minakata, Tatsuaki; Hirofumi Miyagi; Osamu Sakai, Joint work
    Chuo Keizaisha, Mar. 2015, Not refereed
  • Okinawa Tourism and Hospitality Industry[in Japanese]
    Miyagi, Hirofumi, Single work
    Koyo Shobo, Mar. 2013, Not refereed

Lectures, oral presentations, etc.

  • ★Participate intention toward tourism and the concern about socio-economic crisis by covid19: -The case of young residents in Okinawa island, Japan-
    Hirofumi, Miyagi
    9th International conference of the euro-asia tourism studies association[EATSA], Sep. 2023, Not invited
  • ★ホスピタリティ産業への就職に⾄るプロセスの⼀考察 沖縄在⼤学出⾝者を中⼼に
    宮城博⽂、⾓⾕尚久、橋本俊作
    第4回 観光経営カンファレンス, Jun. 2022, 日本観光経営学会, Not invited
  • The Impacts of Spectator SporTourism Development in Island Regions: An Examination of Predictors and Consequences
    Matsubara,Yu; Miyagi,Hirofumi; Hashimoto, Shunsaku
    SEAMA2023, Island Tourism & Hospitality Management, Mar. 2023, Not invited
  • Determinant factors of participate intention toward tourism development: The case of young residents in Okinawa Island, Japan
    Hirofumi Miyagi; Shunsaku Hashimoto; Naohisa Kakutani
    The 6th International Conference of the Euro-Asia Tourism Studies Association (EATSA), Jun. 2020, Euro-Asia Tourism Studies Association, Not invited
  • 地域住民による観光開発へのインパクトと参加・協力意図に関する一考察 −大阪府在の若年層を中心に−
    宮城博文
    日本観光経営学会 第1回年次大会 [阪南大学], Jan. 2020, Not invited
  • 地域住民における観光開発への参加・協力意図について ―スペインテネリフェ島の若年層を中心に―
    宮城博文
    日本観光研究学会第34回全国大会 [公立大学法人名桜大学], Dec. 2019, Not invited
  • Resident Perspective in island destination: The Comparative Analysis of Tourism Development between Okinawa and Tenerife
    Miyagi, Hirofumi; Parra López; Eduardo
    III Spring Symposium on Challenges in Tourism Development [EXPOMELONERAS, GRAN CANARIA ISLAND / SPAIN], Jun. 2018, Not invited
  • Sustainable Development and Island Tourism in Okinawa: Resident Perspective
    Islands Tourism summit; Faculty of Tourism Sciences; Industrial Management; University of the Ryukyus
    Islands Tourism summit 2018 [琉球大学観光産業科学部], Mar. 2018, Invited
  • An exploratory research of resident behaviours toward tourism development in the island destination-the case of Okinawa prefecture-[in Japanese]
    Miyagi, Hirofumi
    The 32nd JITR Annual Conference, Japan Institute of Tourism Research [Kanazawa Seiryo University], Dec. 2017, Not invited
  • Current Issues in Okinawa Tourism -From Marketing Perspective--
    宮城博文
    【Special Seminar】Island Tourism [Faculty of Tourism Sciences and Industrial Management, University of the Ryukyus], Feb. 2017, Invited
  • Value Creation in Tourism Destination for Experience Based Perspective: The Case of Okinawa Prefecture
    Miyagi, Hirofumi
    The Euro-Asia Tourism Studies Association (EATSA) 2016 Conference, [University of Lisbon, Lisbon, Portugal], Jun. 2016, Not invited
  • Tower of Babel: A New Approach For Assessing The Performance of Tourism Destination Brands Worldwide
    Francisco Dias; João Vasconcelos; Che-Jen Su; Masayuki Maruyama; Hirofumi Miyagi; Hugo Marcos
    International Conference, Cinema, Destination Image and Place Branding, Gaia 2015[Gaia, Portugal], Oct. 2015, Not invited
  • An Empirical Assessment through Process Quality and Image in Tourist Destination : An application to Kyoto
    MIYAGI, Hirofumi; Masaki TOYAMA
    The Euro-Asia Tourism Studies Association (EATSA) Inaugural Conference [Fu Jen Catholic University, Taipei, Taiwan], Jun. 2015, Not invited
  • デスティネーションにおけるホスピタリティの提供について(シンポジウム「ホスピタリティへの問い」)
    宮城博文
    観光学術学会第3回大会, Jul. 2014, Invited
  • An Inquiry into Exploring the Service Quality Indicator System for the Tourist Destination: An Examination of Service Quality Model by Gronroos
    Miyagi, Hirofumi; Sang Jun Kim
    The 31st Annual Pan-Pacific Conference -Designing the Shared Future through Co-Creation-[Sakai City, Osaka, Japan], Jun. 2014, Not invited
  • An Inquiry into the Role of Health Tourism in Tourist Destination[in Japanese]
    MIYAGI, Hirofumi; OZAWA Michinori; FUJITA Satoshi; OTOMO Satoshi
    The 27th JITR Annual Conference, Japan Institute of Tourism Research[Miyagi University, Miyagi, Japan], Dec. 2012, Not invited
  • 沖縄県における旅行業の発展に関する一考察―沖縄ツーリストを中心に―
    宮城博文
    The 6th Northeast Asia International Tourism Conference(TINA), Aug. 2012, Jeonju University, Not invited
  • The Importance of Guide Sign for Sightseeing in Town Walk -In the Case of Kyoto City-[in Japanese]
    Kawaguchi, Hiroyuki; Hirofumi Miyagi
    The 26th JITR Annual Conference, Japan Institute of Tourism Research[Hannan University, Osaka, Japan], Dec. 2011, Not invited
  • An Inquiry into Development on Health Tourism in Wakayama[in Japanese]
    MIYAGI, Hirofumi; OZAWA Michinori; FUJITA Satoshi; OTOMO Satoshi
    The 26th JITR Annual Conference, Japan Institute of Tourism Research[Hannai University, Osaka, Japan], Dec. 2011, Not invited
  • An Inquiry into Development on Hospitality Industry in Tourism Destination - The Case of Okinawa Prefecture -
    Miyagi, Hirofumi
    The 4th International Conference TINA, Tourism Institute of Northeast Asia, POSCO International Center [Pohang, KOREA], Aug. 2010, Not invited
  • An Inquiry into Development on Hotel Industry in Okinawa Prefecture around 1975[in Japanese]
    Miyagi, Hirofumi
    The 24th JITR Annual Conference, Japan Institute of Tourism Research[Rikkyo University, Saitama, Japan), Nov. 2009, Not invited
  • The Development and Challenges of Travel Market in Japan -The Case of Okinawa-[in Japanese]
    Miyagi, Hirofumi
    The 23rd JSDS Annual Conference, Japan Society for Distributive Sciences[Meio University, Okinawa, Japan], Nov. 2009, Not invited
  • An Inquiry into Analysis about Offering of Service Concept in Hotel Industry -A Case Study of The TERRACE HOTELS CO., LTD-[in Japanese]
    Miyagi, Hirofumi
    The 10th JAFIT Annual Conference, Japan Foundation for International Tourism, Kinjo College[Ishikawa, Japan], Jun. 2009, Not invited
  • An Empirical Analysis of Oversea Traveling of Japan since 2000[in Japanese]
    Hirooka Yuichi; Hirofumi Miyagi
    The 23rd JITR Annual Conference, Japan Institute of Tourism Research,Nagano University[Nagano, Japan], Nov. 2008, Not invited
  • The Challenges of Hospitality Industry-The Case of Okinawa-[in Japanese]
    Miyagi, Hirofumi
    The 22nd JSDS Annual Conference, Japan Society for Distributive Sciences[Biwako Kusatsu Campus Ritsumeikan University, Shiga, Japan], Oct. 2008, Not invited

Courses

  • Sep. 2022 - Present
  • Apr. 2022 - Present
  • 国際観光経営論
    Apr. 2021 - Present
    日本大学国際関係学部
  • 国際観光政策
    Apr. 2021 - Present
    日本大学国際関係学部
  • 地域振興論
    Apr. 2021
    日本大学国際関係学部
  • Theory of Tourism
    Apr. 2019 - Mar. 2021
    Osaka University of Commerce
  • Intermediate Marketing
    Sep. 2017 - Mar. 2021
    Osaka University of Commerce

Affiliated academic society

  • Present
    EURO-ASIA Tourism Studies Association
  • Oct. 2022
    沖縄経済学会
  • JAPAN FOUNDATION FOR INTERNATIONAL TOURISM
  • JAPAN INSTITUTE OF TOURISM RESEARCH
  • JAPAN SOCIETY OF DISTRIBUTIVE SCIENCES
  • 東北亜観光学会
  • 旅行ビジネス研究学会
  • 日本観光経営学会

Research Themes

  • 観光従事者における観光客への意識と地域住民としてのサポート意図に関する研究
    日本学術振興会, 科学研究費助成事業, Apr. 2023 - Mar. 2026
    宮城 博文
  • アフターコロナにおける観光開発に対する住民の意識に関する基礎的研究:沖縄県を中心に
    令和3年度 公益信託 宇流麻学術研究助成基金
  • Clarification and Modeling the transformation of community for realization of the rich sports Life
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research, 01 Apr. 2011 - 31 Mar. 2015
    OTOMO Satoshi; EBI Kumiko; FUJITA Satoshi; YAMAURA Kazuho; NAGAZUMI Masashi; OZAWA Michinori; MIYAGI Hirofumi

Academic Contribution Activities

  • ★2023年度 下期市民公開講座 「観光が地域社会に与えるインパクト~国内外の事例をもとに~ 」『統一テーマ: アフターコロナの観光と交流~地域社会を変える観光のチカラ~』
    Others
    日本大学国際関係学部, 08 Nov. 2023 - 08 Nov. 2023
  • ★シンポジウム「観光サービスの変革とビジネス創造」
    Panel chair etc
    日本観光経営学会, 大阪商業大学, 12 Jun. 2022 - 12 Jun. 2022