Ph.D, Saitama University

Master of Agriculture, Hokkaido University

marketing

consumer behavior

place-based brand

place-based branding

Value Co-creation

Business data analysis

Humanities & social sciences, Commerce, Marketing

Humanities & social sciences, Business administration

Apr. 2024 - Present
Nihon University, College of Economics, Professor

Apr. 2018 - Mar. 2024
Meisei University, School of Business Adminstration, Professor

Apr. 2016 - Mar. 2018
Mieisei University, School of Business Adminstration, Associate Professor

Apr. 2015 - Mar. 2016
Seisen Jogakuin College, International Communication, Associate Professor

Apr. 1992 - Mar. 2015
Nomura Research Institute,Ltd., コンサルティング事業本部, Senior Consultant

Mar. 2014
Saitama University, Graduate School of Economic Science, Doctor's Program

Mar. 1992
Hokkaido University, Graduate School of Agriculture, Master's Program of Agricultural Economics

Mar. 1990
Hokkaido University, Scoool of Agriculture, Agricultural Economics

Jan. 2014
IEICE Natural Language Understanding and Models of Communication, Best Paper Award
Discovery of knowledge about the recognition structure of corporate issues and actual behavior in the electronics industry : combination of theory of structuring knowledge and text mining
大森 寛文

Consideration of clues and strategies for mobilizing young people to participate in satoyama conservation activities: Focusing on the “fun” feelings that arose in participants in satoyama exploration activities and their factors.
Hirofumi Omori
明星大学経営学研究紀要, Mar. 2024, Not refereed
Lead

Why does that satoyama community attract people?-The "Kurasawa Satoyama Lover's Group": Focusing on the Ingenuity of the Secretariat and the Positive Emotions of the Participants.
Hirofumi Omori
日本マーケティング学会カンファレンス・プロシーディングス, Nov. 2023, Refereed
Lead

Marketing strategy to pursue well-being of Satoyama user
Hirofumi Omori
明星大学『経営学研究紀要』, Mar. 2023
Lead

The process of forming relationships between Satoyama and people : Expectations for regional revitalization through Satoyama experience
Hirofumi Omori
明星大学経営学研究紀要, Mar. 2022
Lead

Transforming customer experience through the customer journey: How can we generate interest in craft beer among young people?
Hirofumi Omori
明星大学経営学研究紀要, Mar. 2022
Lead

Analysis of marketing trends in the Japanese craft beer industry: Quantitative text analysis of newspaper articles from 1992 to 2021
Hirofumi Omori
日本マーケティング学会ワーキングペーパー, Dec. 2021, Not refereed
Lead

Location factors of Japanese Craft Breweries and issues for growth
Hirofumi Omori
Journal of The Japan Association of Regional Development and Vitalization, Oct. 2021, Refereed
Lead

Quantitative analysis of place-based branding by Japanese craft breweries
Hirofumi Omori
Japan Marketing Academy Conference Proceedings, Oct. 2021, Refereed
Lead

The evolving concept of place-based branding and future research topics: Focusing on the growth of the US craft beer industry
Omori,Hirofumi
The Bulletin of Management Science, Mar. 2021

Building Place Brand Community and fostering Social ties among residents －A study on branding a local beer－
Hirofumi Omori
Departmental Bulletin Paper, Mar. 2020, Not refereed, Not invited

Inbound value co-creation and its issues- To attract Foreign Tourists to the Tokyo Tama area -
Hirofumi Omori
The Bulletin of Management Science, Mar. 2019, Not refereed, Not invited

Regional Co-creation and Social Capital- Analysis of Social Capital in Yamato Takada City-
Hirofumi Omori
The Bulletin of Management Science, Mar. 2019, Not refereed, Not invited

Knowledge exploration by combining machine learning and text mining－Content analysis of newspaper articles on Regional Branding－
Hirofumi Omori
IEICE Technical Report, Sep. 2018, Not refereed, Not invited

Theoretical consideration and validation of Process Model of Place Branding
Hirofumi Omori
The Bulletin of Management Science, Mar. 2018, Not refereed, Not invited

Theoretical consideration on Process Model of Regional Branding
Hirofumi Omori
The Bulletin of Management Science, Mar. 2018, Not refereed, Not invited

Co-creation Process of product Idea in Customer Community -Emotional Changes of Members and Role of Coordinator-
Hirofumi Omori
Japan Marketing Academy Conference Proceedings 2017 Full Paper, Oct. 2017, Refereed, Not invited

Consideration on the future direction of Value Co-creation Marketing
Hirofumi Omori
The Bulletin of Management Science, Mar. 2017, Not refereed, Not invited

Consideration on the concept and analysis view of Service Process in Value Co-creation Marketing
Hirofumi Omori
The Bulletin of Management Science, Mar. 2017, Not refereed, Not invited

Discourse analysis of product idea creation process: Approach from the perspective of practice-turn
大森 寛文
日本ベンチャー学会第18回全国大会報告要旨集, Oct. 2015, Not refereed, Not invited

Discovery of knowledge about the recognition structure of corporate issues and actual behavior in the electronics industry : combination of theory of structuring knowledge and text mining
OMORI Hirofumi
電子情報通信学会技術研究報告 = IEICE technical report : 信学技報, Sep. 2013, Not refereed, Not invited

Ethnographical analisys of business process trasnformation
大森寛文
Knowledge Creation and Integration, Feb. 2013, Refereed, Not invited

New stage of business process transformation and utilization of overseas BPO services
Hirofumi Omori
NRI Management Review, 2011, Refereed, Not invited

The retirement of baby boomers and a paradigm shift in corporate society
Hirofumi Omori
Knowledge Creation and Integration,, Jun. 2005, Refereed, Not invited

Trandforming R & D functions of global companies and required product development processes
Hirofumi Omori
NRI Public Management Review, 2004, Refereed, Not invited

Challenges for expanding public venture support measures
Hirofumi Omori
Knowledge Creation and Integration, 2000, Refereed, Not invited

Suggestion from growth industries in U.S.A.. Social system of U.S.A. with appearing growth enterprise after another in large numbers.
OMORI HIROFUMI
知的資産創造, Oct. 1998, Refereed, Not invited

US social system that produces growing companies
Hirofumi Omori
Knowledge Creation and Integration, 1998, Refereed, Not invited

Development of the regional measures for science and technology are required.
OMORI HIROFUMI
知的資産創造, Jul. 1997, Refereed, Not invited

Creation and upbringing of new industries in a new high-tech industry region in the U.S.A.
OMORI HIROFUMI
Nomura Search, Jul. 1995, Refereed, Not invited

Hollowing-out of Japanese industries and required industrial policies.
TAKADA NOBUAKI; OMORI HIROFUMI
Nomura Search, Oct. 1994, Refereed, Not invited

Knowledge finding by contrast of narrow margin data in the Long-tail : Why did only Hitachi excel among the electronics companies?
大森 寛文
電子情報通信学会技術研究報告 = IEICE technical report : 信学技報, 10 Sep. 2015, Not refereed, Not invited
Lead

Discovery of knowledge about the recognition structure of corporate issues and actual behavior in the electronics industry-combination of theory of structuring knowledge and text mining-
OMORI HIROFUMI
電子情報通信学会技術研究報告, 05 Sep. 2013, Not refereed, Not invited

エスノグラフィを活用した業務プロセス改革 (特集 全社型業務改革で切り開く新たな経営スタイル(2))
大森 寛文
知的資産創造, Mar. 2013, Not refereed, Not invited

NAVIGATION & SOLUTION 団塊世代のリタイアメントが迫る企業社会のパラダイム転換
大森 寛文
知的資産創造, Jul. 2005, Not refereed, Not invited

定年退職人材の再活用と人材ポートフォリオ調整を円滑化するための仕組み革新
大森 寛文
NRIパブリックマネジメントレビュー, Jan. 2005, Not refereed, Not invited

グローバル企業のR&D機能と求められる製品開発プロセスの改革--わが国の対日投資促進の論理と外資系企業のR&D拠点オペレーションの現状
大森 寛文
NRIパブリックマネジメントレビュー, May 2004, Not refereed, Not invited

ベンチャー支援本格化への課題
大森 寛文
知的資産創造, May 2000, Not refereed, Not invited

成長企業を輩出する米国の社会システム (特集 米国の成長産業からの示唆)
大森 寛文
知的資産創造, 1998, Not refereed, Not invited

The Recent Situation and Direction of Organic Farming, A Case Study of the Rice Culture of Hokuryu town in Hokkaido
大森 寛文; 三島 徳三
農経論叢, Mar. 1991, Not refereed, Not invited

地方創生: デジタルで救う地域社会・経済
安岡寛道; 大森寛文; 宇都正哲; 鷹取功; 原洋一; 伊藤智久; 谷口麻由子; 田原洋樹; 寺田知太; 広瀬安彦; 金森剛, Joint work
中央経済社, May 2023
9784502457319

Experience and Place Branding
Omori,H.,Katano,K.& Tahara,H., Joint work
Chikura Shobo Co.,Ltd., Mar. 2020
9784805112038

Text mining as a management strategy : utilizing artificial intelligence
Omori,H; Komoda,F; Sugiura; M; Ohtsu,R, Joint work
Chuokeizai-sha holding, inc., Aug. 2019, Not refereed
9784502318115

Development of marketing theory and practice
マーケティングと知識経営学研究会; 薄井, 和夫; 白鳥, 和彦; 木村, 達郎; 石﨑, 琢也; 川口, 高弘; 大森, 寛文; 柴田, 仁夫; 野村, 尚司; 平出, 美栄子; 鈴木, 嘉彦; 遠藤, 道政; 村田, 雅弘, Joint work, 第6章 システムインテグレーター業界にみる情報技術の革新がもたらす価値共創への影響
Soseisha Co.,Ltd., Apr. 2018, Not refereed
9784794425188

Creation of innovation ideas based on on-site observation
Hirofumi Omori, Single work
Sankeisha Co.,Ltd., Oct. 2015, Not refereed
4864874212

Knowledge-searching thinking and practical theory of business data analysis : How to discover useful knowledge propositions for management decision-making
Hirofumi Omori, Single work
Sankeisha Co.,Ltd., Jul. 2015, Not refereed
4864873879

Text mining as a technology strategy:utilizing big data
大森 寛文, Joint work, 第２章 知識創出・共有のための知識の構造化論とテキストマイニングの融合
Chuokeizai-sha holding, inc., May 2014, Not refereed
9784502095801

Basic Keywords of Management (Third Edition)
Dyamond Inc., 2008, Not refereed
9784478005439

Basic Keywords of Management (Second Edition)
Dyamond Inc., 2004, Not refereed
4478300690

Basic Keywords of Management
Joint work
Dyamond Inc., Oct. 2001, Not refereed

A Detonator for the creation of new industries : Small Business Innovation Research
Joint work
NRI, Dec. 1998, Not refereed
4889900829

Why does that satoyama community attract people? -Focusing on the ingenuity of the secretariat and the positive emotions of the participants in the "Kurasawa Satoyama Lover's Group".
Hirofumi Omori
第12回マーケティングカンファレンス2023, Oct. 2023, Not invited

How can we mobilize more people for community activities ? : Suggestions from environmental and social psychology and expectations for digital technology
Hirofumi Omori
経営情報学会2022年全国研究発表大会, Nov. 2022

Transformation of philosophies of national land and regional policies and characteristics of institutional frameworks for regional revitalization
Hirofumi Omori
経営情報学会2022年全国研究発表大会, Nov. 2022

Quantitative analysis of place-based branding by Japanese craft breweries
Hirofumi Omori
Japan Marketing Conference 2021, Oct. 2021

Issues of COVID-19 measures in Japan from the viewpoint of social marketing principles, concepts and techniques
Omori,Hirofumi
Japan Marketing Academy Conference Proceedings vol.9（2020）, Oct. 2020

地域コミュニティの社会関係資本とソーシャル・メディアの融合効果
大森 寛文
日本マーケティング学会，第5回 ユーザー・コミュニティとオープン・メディア研究会, Mar. 2019, Not invited

顧客コミュニティにおける商品アイデア共創プロセス ―成員の感情変化とコーディネーターの役割―
大森 寛文
日本マーケティング学会，第6回マーケティングカンファレンス2017, Oct. 2017, Not invited

「商品アイデア創出プロセスにおける言説行為の分析―産学連携プロジェクトを事例とした「実践論的転回」の視座からの接近―」
大森 寛文
日本ベンチャー学会 第18回全国大会, Nov. 2015, Not invited

ロングテール領域における僅差データとその連想によるピンポイント知識の探索（第７回 テキストマイニング・シンポジウム）
大森 寛文
Sep. 2015, Not invited

The present situation and problems of internship in Seisen Jogakuin College-Focusing on student's reports for the past 8 years by text mining-
akeda,Ruiko; Omori,Hirofumi; Katase,Takuya
WACE 19th World Conference on Cooperative & Work-Integrated Education, Aug. 2015, Not invited

電機業界における経営課題の認識構造と実行動に関する知識の発見
大森 寛文
電子情報通信学会第３回 テキストマイニング・シンポジウム, Sep. 2013, Not invited

Apr. 2024 - Present

Apr. 2023 - Present

Apr. 2017 - Present

Marketing
Sep. 2017 - Mar. 2023
Bunkyo Gakuin University

Service Management
Sep. 2016 - Mar. 2023
Meisei University

Consumer Behavior
Apr. 2016 - Mar. 2023
Meisei University

Marketing Research
Apr. 2016 - Mar. 2023
Meisei University

Service Marketing
Apr. 2018 - Sep. 2018
Bunkyo Gakuin University

Apr. 2016 - Sep. 2017

Apr. 2015 - Mar. 2016

Apr. 2015 - Mar. 2016

Apr. 2015 - Mar. 2016

Apr. 2015 - Mar. 2016

マーケティング、消費者行動、経営管理、地域経済